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Field notes from inside the funnel.

Short, specific write-ups on the parts of a comment-to-DM funnel that decide whether it works - written from what we see break most often.

  • Funnel design

    The qualifying questions that work in a DM

    Two or three questions separate buyers from browsers better than a seven-field form. What to ask, in what order, and why budget is almost never the right thing to ask first.

    23 August 20266 min read
  • Funnel design

    How to choose a trigger keyword that actually fires

    One word decides whether a comment-to-DM funnel runs at all, runs for the wrong people, or never runs. The rules for picking it, and why the failure is always silent.

    23 August 20265 min read
  • Funnel design

    The opening DM: why most automated first messages get ignored

    The first message is the only one everybody reads, and it fails for the same three reasons every time - length, links, and pitching before anyone asked.

    23 August 20265 min read
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Turn social comments and DMs across every channel into qualified leads and paying customers, automatically.

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